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Ba-da-ba-ba-ba, I’m hatin it

April 17, 2009

By contributing hater Little Nightowl in the Big City

Apparently Mexico’s ambassador to Spain will think twice before he takes a trip to the BK Lounge. He got understandably pissed when he discovered the commercial below:

Yeah I don’t think I need to try it to understand it. I can practically smell the racism from outside the drive-thru window. But Burger King was shocked at the response:

Burger King said the ads were meant to show a mixture of influences from the southwestern United States and Mexico, not to poke fun at Mexican culture, but said it would replace them “as soon as commercially possible.”

Wait a second…these ads were not meant to poke fun at Mexican culture? I think the fact his nickname was “Just a Little Bit” and he practically looked like a dwarf might push some buttons. Plus now all I see when I close my eyes is a picture of Jack Black in a wrestling costume. And it’s not pretty.

nacho libre

It already came but I vomited just the same.

Unfortunately, this is not the first time this has happened in the world of fast food advertising and by far the black community has been assaulted the most.  I guess McDonalds felt guilty about having only that one commercial out of the year where they light a bunch of candles to honor Dr. Martin Luther King Jr. and is trying to overcompensate? I don’t have a problem with increasing black presence in commercial ads but can they show us eating a McRib, a Filet-O-Fish, a friggin’ cobb salad…basically anything else besides poultry for a change?

How about this one with a bunch of black women feeling satisfied from their chipotle chicken wraps:

or THIS:

Besides the fact this looks like an excerpt from Fresh Prince of Bel Air: The Middle School Years, this one pisses me off for a variety of reasons…

(1) It’s not even funny
(2) The dad just looks a little TOO interested in this…and
(3) He has absolutely no pop and lock rhythm. If you’re going to stereotype at least be accurate.

track pants

Watch out or he's going to attempt the "Charlie Brown" and spill dipping sauce all over his new track pants

Maybe Burger King is also trying to reach underrepresented minority populations with this Texican burger but if they could do us all a favor and stick to those creepy ass commercials with the Burger King himself that would be great. It would also be great if Burger King could let me know whenever they plan to show the King so I know when to run into my room and assume the fetal position.

bk

The price we pay for cultural sensitivity

And as if you haven’t had enough mass marketed chicken force fed down your gullet, here’s some more ads courtesy of the golden arches. And yes, these are all real:

THROWBACK:

4 Comments leave one →
  1. kennydarter permalink*
    April 17, 2009 10:46 am

    I once knew a black person who ordered a hamburger. I guess McDonald’s missed that memo…

  2. AgnesJ permalink
    April 17, 2009 11:03 am

    I went to a Lucha Libre show in Mexico when I worked in south Texas one summer. The “wrestling” wasn’t as ridiculous as the drunk children in the stands, heckling alongside their fathers, also drunk. Don’t remember any dwarfs, but I do remember a masked man dressed as a woman fighting someone in a headdress. True story. Just sayin’.

  3. j.ceasless permalink
    April 22, 2009 10:58 pm

    DAMN this is on some serious Archival type shit. Good looking out, these are all fckd.

  4. February 7, 2010 5:59 pm

    I often wonder what the meetings behind creating these ads look like…because of course the executives are always white. And then they probably got a couple yes-men cultural representatives….smh…

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